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  • Despite this, McKinsey named it the “perfect storm for fashion marketplaces.” Brands like Zalando reported a 32% to 34% development in gross merchandise worth through the second quarter of 2020.
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Shopify and YouTube are teaming up to give merchants and creators a powerful new means to join with customers, construct their businesses, and share their stories. With the launch of YouTube Shopping on Shopify, retailers can simply combine their online retailer with one of the world’s largest entertainment platforms. It’s no wonder 53% of brands are investing in tools that enable them to sell anywhere.