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  • Despite this, McKinsey named it the “perfect storm for fashion marketplaces.” Brands like Zalando reported a 32% to 34% development in gross merchandise worth through the second quarter of 2020.
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Because online brands are seeing conversion charges of as much as 30% through Facebook and Instagram livestreams, along with decrease product return charges. Long gone are the times of celebrities being only somebody you’d see on TV. Today, anyone with a ardour can turn out to be a celebrity within the social media niche—partly as a outcome of rise of entertainment platforms like Instagram, LinkedIn, and Twitch. Online consumers are increasingly involved about their privacy.

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Shopify and YouTube are teaming up to give merchants and creators a powerful new means to join with customers, construct their businesses, and share their stories. With the launch of YouTube Shopping on Shopify, retailers can simply combine their online retailer with one of the world’s largest entertainment platforms. It’s no wonder 53% of brands are investing in tools that enable them to sell anywhere.