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- Fast-fashion manufacturers especially are chastised for the methods they use to fabricate and produce inventory.
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Fast-fashion retailer PrettyLittleThing also recently started showcasing products on digital models. The model posted the news to its Instagram page, turning its new “avatar in the metaverse” concept into a contest to spark conversation. Dôen will host flash sales throughout the year when the resold product becomes available.
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DTC manufacturers like Quip and Native followed suit into big-box retailers shortly after. Brands like Patagonia and Arc’teryx have opened repair centers, as have fast fashion retailers like Zara and Uniqlo. Repair-focused startups like The Restory have raised millions thus far as curiosity in sustainable fashion and resale boosts demand to extend the life of garments. Social commerce gross sales are expected to almost triple by 2025, with greater than one-third of Facebook customers planning to make a buy order directly via the platform in 2022. The definition of “metaverse” is open to interpretation.
Not shocking, the luggage and equipment segment—although still rising at a stronger rate—will likewise see double-digit development. The fashion accessory section could have a CAGR of 12.3% between 2016 and 2026, with Asia-Pacific being the fastest growing market. Fashion brands with an ecommerce retailer maintain a stronghold in athleisure style items, like Nike and Lululemon, have reported incredible progress over the course of the pandemic. The COVID-19 pandemic wreaked havoc on the last few years’ fashion ecommerce predictions.