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- But 2023 marks a turning point for DTC brands rushing into wholesale.
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Tops & T-shirts
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So whereas the strain to develop may be intense, there are still opportunities for DTC manufacturers to find success. Wholesale partnerships could turn out to be essential for survival in coming years as DTC brands navigate the turbulent economic landscape. But 2023 marks a turning level for DTC manufacturers rushing into wholesale. Ongoing supply chain disruptions are making direct channel success more and more more durable, harming profits. Digitally-native-seeking retail partnerships isn’t a model new thing.
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